5 Ideas for Selling The Gym Franchise
We’ve had a rise in global awareness around safe living and obesity, which means it’s a perfect moment to start starting a fitness franchise. Of course, wellness patterns and fashions may come and go, but the workout and fitness industry has seen tremendous growth over the last few years.
But why do you start a gym franchise instead of your own business? Through a franchise, your corporate offices help you build up the whole framework of your company, and you gain the power and popularity of the brand that already exists.
However, franchising a workout company doesn’t imply that you don’t have to advertise your own venue. That’s why we’ve assembled a list of items fitness franchise clients do to improve their marketing and build prospects for success.
Depend on the Strength of Brand
You should think about innovative approaches to sell at the local level, but don’t wander too far from the brand. Using collateral and products that have been accepted by the company that conform with the Design Theme Guidelines. After all, you’ve paid for the brand, don’t kill the influence.
Using Posters and Written Content
You may assume print is gone, but we’ve seen that flyers and other written handouts have an extreme impact on the popularity of the franchise. Create a branded flyer that you can put at the front desk, hang in the gym, or give out to any customer or client who passes into the gym. Best franchise offer special face-to-face and daily interactions with their clients and prospects, helping you to harness the strength of publishing.
Market offices will also set up referral incentive systems, so if they don’t, aim to set up a scheme on your own on a smaller scale. Give them a free t-shirt or 15% of their annual membership for the rest of the year. Whatever it is, take some imaginative steps and think what motivates your clients to carry their buddies to your wellness center or gym.
Give a free Exercise Lesson.
A smart opportunity to get potential clients to the gym or workout center is to hold daily free lessons. You can be shocked how successful a monthly yoga class participants will carry their friends and introduce new people to your gym and your services. So, if it’s intermediate weightlifting or spinning lessons, imagine dedicating an hour per week to the prospecting and promotion of your workout classes.
Social Networking Programs
Your corporate franchise brand might be using social networking, however your consumers want to see a personal face behind the business. You need to be interacting and answering online, as well as prospecting. Getting an online presence is a vital factor in the field of marketing and technology, so sit down with your team to explore the kind of content you plan to use in your social networking campaign.
No matter what sort of fitness franchise you’re opening or partnering with, think creatively about marketing with your particular venue. Using the power of the name, but don’t depend entirely on it.